With the right marketing principles, product demand is right around the corner.
"This book [The 22 Immutable Marketing Laws] has the potential of changing your business. I read it before every product launch, or during product development."
author of 3 Best Sellers
Below are a few of Al Ries & Jack Trout's 22 laws of marketing. Published in 1994, The 22 Immutable Laws of Marketing is still applicable to todays marketing success.
Law of Leadership
Being first beats being better.
Law of the Category
If you're not first, find a category you can be first in.
Law of the Mind
To be first in the market is not as important as being first in the mind of consumers.
Law of Perception
Features or quality don't trump the consumers preception of products.
Law of Focus
Owning a word in the consumer's mind is extremely powerful.
Law of Exclusivity
Don't try to own a word already in play by a competitor.
"There are laws of nature, so why shouldn't there be laws of marketing?"